SIGA AG
B2B Marketing & Sales Processes
About the Project
Empowering the SIGA marketing organization to strengthen customer acquisition digitally.
Used technologies:
Country
Switzerland
Industry
Building supplier (building sealing technology)
Development Hours
45
Team Size
1
Challenge
The integration between (online) marketing and sales showed incoherent processes. Both departments worked largely independently of each other in their respective areas.
Solution
SAPIENTROQ enables increased efficiency through integrated marketing and sales strategies:
Advising the teams in both areas on efficient and value-adding best practices. Development of target group-relevant personas and elaboration of a structured process, starting with online lead generation and culminating in successful completion by sales or specialist consulting.
Delivered value
Advisory for online marketing and field service (sales/specialist consulting), persona creation, process definition.
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About SAPIENTROQ
Interested in a solution?
We are glad to show you various options without any obligation.
Roland Kurmann
CEO, SAPIENTROQ
